Blue Personality

Financial Personality Color: Blue


A Blue personality tends to look for security in their financial decisions.  They are cautious,  careful, and more conservative in their decisions.  They take the time to consider the options and are often more comfortable with seeking advice and in getting a second opinion to help in their financial decisions. 


Example:  Changing your automobile oil.

A Blue changes the oil himself or takes it to a trusted friend to be sure it is done correctly.


Financial Personality


  • Motive – Security
  • Safety
  • Low risk
  • Seek advice
  • Reads consumer report
  • Trusts the numbers to others
  • Skims the fine print
  • Conservative
  • Buys for value



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>